Liking Lately: A New Dawn, A New Day, A New...Granola Recipe

Remember that Facebook food group I mentioned in a recent post? My friend Jess used it to share a recipe for granola that she'd recently tried, and as soon as I read it I knew I needed to try it, too. We used to make granola pretty regularly around here, but as is wont to happen, it somehow fell out of the rotation and we haven't made any in ages. *Rafiki voice* It was time.

I tried Jess's recipe with a few modifications, and it's a definite winner. Crispy, crunchy, chewy, not too sweet. I used both maple syrup and cinnamon, but it doesn't taste overmuch of either: it's just got a nice, pleasant Granola Flavor. Zach's been enjoying it in his yogurt, and I've been enjoying sneaking bites and baby fistfuls of it out of the ziploc bag and pretending the calories don't count. And, okay, it's also really good with almond milk, which I learned this morning when the day-after-you-go-back-to-rowing-again hangries set in. Granola: it's what's for Second Breakfast!

Much to my surprise, it stayed pretty crispy in the milk, though I did wolf it down with the speed of a raccoon who just saw a porch light come on while going through the garbage, so your mileage may vary.

The recipe is based on a Cook's Illustrated recipe for Almond Granola with Dried Fruit, to which there is no available link. The recipe below is with my modifications. Enjoy!

 

I spent a surprising amount of time trying to make this picture render properly. Pretend it worked.

I spent a surprising amount of time trying to make this picture render properly. Pretend it worked.

Granola So Good You Will Eat It With The Joy Of A Raccoon Swimming In A Trashcan, Not To Oversell It

⅓ cup maple syrup (the real stuff, you guys!)

⅓ cup packed (2 ⅓ ounces) light brown sugar

4 teaspoons vanilla extract

½ teaspoon salt

1 teaspoon of cinnamon

½ cup Light olive oil or coconut oil or avocado oil or vegetable oil or other oil of your choice

3 Tablespoons of water

***

5 cups old-fashioned rolled oats (Not quick cooking oats!)

2 cups (10 ounces) raw nuts (Your choice! See below.)

½ cup unsweetened coconut flakes, chopped (or the small already shredded ones, but I wanted to use up some bigger ones I had on hand.)

½ cup shelled hemp seeds (Optional. Throw in flax or anything else here, if you'd like.)

2 cups dried fruit, chopped (Your choice! See below.)

For the fruit and nuts I used pecans and cranberries, because that's what I had and what I like, but the possibilities are endless: dried cranberries, raisins, apricots, cherries, or a mix. Pecans, walnuts, pistachios, almonds, sunflower seeds, pepitas, you name it. One of the nice things about this recipe is how flexible it is. I added a bunch of stuff and it came out great. Be warned, though, that if you add more dry ingredients you might need to up the wet ingredients a bit too. Otherwise it might not clump properly, though it will still taste delicious.

CI says: "Chopping the almonds by hand is the first choice for superior texture and crunch. If you prefer not to hand chop, substitute an equal quantity of slivered or sliced almonds. (A food processor does a lousy job of chopping whole nuts evenly.) "

1. Adjust oven rack to upper-middle position and heat oven to 325 degrees. Line rimmed baking sheet with parchment paper.

2. Whisk maple syrup, brown sugar, vanilla, water, and salt in large bowl. Whisk in oil. Fold in oats and nuts until thoroughly coated.

3. Transfer oat mixture to prepared baking sheet and spread across sheet into thin, even layer (about 3/8 inch thick). Using stiff metal spatula, compress oat mixture until very compact. Bake until lightly browned, 40 to 45 minutes, rotating pan once halfway through baking. Remove granola from oven and cool on wire rack to room temperature, about 1 hour. Break cooled granola into pieces of desired size. Stir in dried fruit. (Granola can be stored in airtight container for up to 2 weeks.)

 

Marketing Monday: Quality vs. Quantity

Marketing can be ever so humbling.

I distinctly remember this coming up in one of my interviews for my first-ever marketing job, at National Geographic. I was so happy to even have the chance to interview, and I wasn't from a marketing background at the time, and I was trying to just take it all in and not mess anything up. One of the higher-ups that I interviewed with said that it could be very humbling to see what worked and what didn't work in direct mail. I remember listening, nodding earnestly. I didn't fully understand it (I barely understood what direct mail was, at that point), but I was happy to accept it as true, and tuck it under my hat.

Boy how I've thought of that comment in the years since. So often campaigns don't work the way you might expect them to. What's intuitive is not always a win. What seemed cute or clever often backfires. Unlike other areas of my life, I learned not to trust my gut instinct right off the bat, but to sit with new creative, collate feedback, and look again.

Of course as time went on, my intuition became sharper. I learned the business more, I moved up the ranks, and I gained years of experience working with the brands and audiences I marketed to. Of course, experience certainly doesn't mean we all can't be surprised. For me, being successful at marketing means understanding conventional marketing wisdom, while keeping up with rapid changes in the marketing landscape. This means knowing why you're doing what you're doing, but also pausing at regular intervals to question it, to see if it's actually still working. It means respecting the power of metrics and data, and the stories they tell: it means testing and trying new things.

Adapt, or get left behind.

I'm thinking of all of this while digesting this article from HubSpot, addressing a question they pose that we've all surely pondered: Should you create more content of a lower quality or less content of a higher quality?

Friday Find: Hummingbirds!

I am happy to report that Josephine is still living in her nest, and that as of this past weekend she is the proud new mother of two little baby chicks!

It has been a truly surreal and lovely experience to have her parked outside our front door. She tends to announce her return to the nest with loud, specific chirps, and when I'm here and able to, I run over to the door to watch her feed the babies. It's absolutely unreal. A front row seat to a nature show, and something most people likely won't ever get to see. I feel so lucky to be having this experience. Not infrequently, people will walk by on the sidewalk on the other side of the bush, and they can't see her, and they can't see me behind the metal screen door because of the way it's cut (we can see out, but during the day people cannot see in), and it feels like a big, delicious secret. It also makes me think about how much we must miss, every single day, without even realizing it.

I've been reading up on hummingbirds, and the more I read the more fascinating I find them. A few facts that have caught my eye:

Hummingbirds weigh just a tenth of an ounce, and eat their body weight daily.

They live on flower nectar and small insects.

Their symbiotic relationship with flowers makes them one of nature's pollinators.

Their metabolic rate is 100 times that of an elephant (!).

Their long beaks are aided in nectar consumption by their even longer straw-like tongues.

Their hearts beat at insane rates: 1260 times a minute, or 21 times a second (!).

Their wings beat at insane rates: 50-75 times a second.

Their babies are growing at an INSANE rate. The picture on the right was taken this past Saturday; the picture on the left was taken Wednesday. Unreal.

With that in mind, here are some hummingbird videos I've been watching lately.

This one with the basics from National Geographic.

This one, with the mama feeding the babies. Not the greatest quality, but a good example of something I feel privileged to watch every day lately! It's something that I've not been able to capture from behind the screen, and I'm afraid I will scare Josie off if I open the door while she's feeding her babies.

This is a clip taken of a Hummingbird feeding his/her chicks taken by a friend who lives in San Diego. They were lucky enough to have a hummingbird nest built right outside their window!

This one has some great footage as well! Look at how she kind of picks up the babies while feeding them with her beak, and how far into their tiny bodies her beak goes to feed them.

Films and stills of a mother hummingbird and her baby from before he hatched until he fledged. Taken at Big Rock Garden Park, Bellingham, WA USA

Watch an egg hatch (!) at the beginning of this video: