AcKnowledge Regulatory Strategies is a regulatory affairs consulting firm that helps its clients get their medical devices to market via the FDA.
I launched their flagship series, Med Device Monday, an industry benchmark blog highlighting fascinating medical devices, common issues and trends in the industry, and making the “scary” FDA approachable through a unique, warm voice. It’s a hallmark of the brand and brings in new clients like you wouldn’t believe.
Samples of Twitter and blog content are below.
This handheld device is saving children's vision. Today on #MedDevice Monday it's @REBIScan. #denovo https://t.co/dBYmdYGTeY
— AcKnowledge RS (@AcKnowledge_RS) August 1, 2016
.@US_FDA is celebrating the 40th anniversary of the Medical Device Amendments! #tbt https://t.co/kZ8ACQBXCk
— AcKnowledge RS (@AcKnowledge_RS) June 30, 2016
Medical devices can be complicated. It helps to start with the problem and pivot to the solution the device provides, like in this post about a device to treat cluster headaches:
Preview of another post taking a similar approach:
This blog post capitalized on a relevant social media post that was making the rounds. It dovetailed nicely with our Med Device Monday feature. Click through to see the whole post, but here's a taste:
This post is another favorite: we were able to produce a comprehensive post about a new medical device that tied in nicely to a recent longform post, despite the manufacturer not revealing much information about the device: