Hello! Thanks for stopping by.
I’m the manager of Purpose Communications for San Diego Zoo Wildlife Alliance.
I lead a high-performing, high-visibility team of storytelling experts in the full spectrum of brand and philanthropy comms, from strategic planning through tactical execution of digital, print, and live formats—ensuring we speak in one voice and are strategically aligned across all channels and audiences.
Whether it’s collateral and a panel discussion for an event, an executive crisis communication, direct response and retail emails, or the organization’s annual report, I have done it all.
Previous work has included helping small businesses translate complex concepts into actionable content, and managing retention marketing for more than 2 million subscribers to 3 different National Geographic magazine titles across print and digital platforms.
While at NatGeo, I launched the first email retention marketing efforts for those three magazine brands.
Yes, I was around in the days before email marketing existed at National Geographic. Surprised they haven’t featured me in an issue on the Stone Age.
I believe in using words to build bridges and drive actions in service of something bigger.
Head on over to the left and browse my work.
Or read more about my experience.
Contact me. Let's talk.