I collaborate with executives on content, voice, and tone, and present work for feedback and approval. This has included everything from crisis communications to event scripts to fundraising campaigns.
Here’s the email I wrote on behalf of the CEO announcing the San Diego Zoo Wildlife Alliance rebrand in March 2021. This went to 400,000+ members, donors, and subscribers around the world, and was part of a larger rebranding campaign I worked on that garnered over 17 billion impressions worldwide. In the first 7 months, brand recognition increased by 30%.
Since then, I’ve been instrumental in shaping the new brand voice—ensuring we speak in one voice.
The following email went to the same audience in conjunction with the press release announcing that gorillas at the Safari Park tested positive for COVID-19. It was the first documented case of the virus in great apes.
I’ve written countless fundraising appeals on behalf of executives in their individual voices. This email raised $30,000 in under a week.
I’ve also written assorted collateral on their behalf.
