Liking Lately: Trader Joe's Staples Edition

Despite having shopped there for, oh, a decade (what year is it?), I'm repeatedly surprised by Trader Joe's convenient and reasonably priced vegetables. I am particularly fond of their chopped and prepared veggies: anything that makes it easier for me to eat more plants with a smaller amount of effort is a-okay in my book.

Specifically, I've been buying a lot of the following lately:

Sliced cremini mushrooms. Sauté and throw on a pizza, add to a soup or sauce. Put them raw in a salad, if you're so inclined.

Photo from traderjoes.com.

Photo from traderjoes.com.

Shredded carrots. Chop roughly, or don't, and add to salads, soups, stir-fries, and anything else you can think of. I'm always meaning to quick pickle them and eat them with some Korean beef and rice.

Photo from exploringtraderjoes.blogspot.com.

Photo from exploringtraderjoes.blogspot.com.

Cruciferous Crunch. More or less the same base as my beloved Costco kale salad, but cheaper, and I don't have to brave the Costco parking lot for it. I typically eat this mixed with either salad greens or quinoa as a base for my lunches.

Photo from traderjoes.com.

Photo from traderjoes.com.

Broccoli florets. We eat a lot of steamed broccoli with meals, so hooray for saved prep time.

Photo from healthydivalife.com.

Photo from healthydivalife.com.

Broccoli slaw. Saute, throw in stir fry, chop and add to salad or quinoa dishes. I love this stuff, because broccoli stems.

Shredded cabbage mix. Again: Salads! Quinoa dishes! Chop it up and cook it with other greens. Saute with butter and throw it in with noodles, because I hear that's good.

I love shaved Brussels sprouts: I hate shaving Brussels sprouts. Sauté these bad boys with onion and bacon, or make one of my favorite salads (I use one whole bag for the recipe).

Photo from traderjoes.com.

Photo from traderjoes.com.

Riced Cauliflower. Again, I enjoy riced cauliflower: I do not enjoy ricing cauliflower. Find it in the refrigerated section, but when you get home feel free to throw it in the freezer until you need it.

Also good: English cucumbers, and cheap bananas. Their cheap basil (and delicious little balls of fresh mozzarella) make my Caprese Pasta a cinch. Recipe to come at some point: it's perfect for summer.

On the other side of the cold aisles, their crumbled feta is my favorite, and I always grab a few containers when in the store.

Photo from traderjoes.com.

Photo from traderjoes.com.

TJ's tri-color quinoa is a favorite for both quality and price point (though when Costco has their 4 pound bags for $10, they've got them beat), and I usually grab a bag. I have a big glass container that I keep my quinoa in, and when I get home I throw it in there. I eat a lot of quinoa for lunches, and buying it once in a while and adding it to the mix keeps my stash from hitting threat level orange. Now and then I let the glass jar go fully empty before adding a new container, to make sure it's all still fresh.

Photo from traderjoes.com.

Photo from traderjoes.com.

And finally, the Swiss chocolate bars by the checkout. Hoo boy. I try not to buy them too often because they quickly become a dangerous habit, but dang are they good. I am a fan of the milk, and my husband likes the dark. We each get our own bar and are thrilled not to share. Sometimes being an adult is a-okay.

Photo from amazon.com.

Photo from amazon.com.

Marketing Monday: Marketing Nuggets

This LinkedIn listicle is a treasure trove of interesting B2B marketing facts, inspiring tidbits, and thought-provoking stats for "the modern marketer". This has been fun to go back to and browse from time to time. Something new pops out at me with every pass, and I'm curious to see where we are in another year with these numbers.

My personal favorites are:

“Content Marketing is all the marketing that’s left.” (Seth Godin)

78% of marketers said they saw increased traffic with as little as 6 hours a week invested in Social Media Marketing.

"Content is fire, social media is gasoline.” (Jay Baer)

82% of marketers who blog see positive ROI for their inbound marketing. (Holla!)

54% of B2B marketers said they have generated leads from social media. 

“Whether you’re in the B2B or B2C sales side and whether or not your product is a cheap impulse buy or a multi-million dollar long term sales cycle, your business is now – without a doubt – a media company as well.” (Mitch Joel)

66% to 90% of the buying journey is complete before prospects contact a vendor. (Takeaway: Would you buy from you? What are roadblocks in your research and buying paths? Reduce as many of those barriers to entry as you can for potential clients. Also? If a client has determined they need you, they need you.)

95% of website visitors leave without leaving an email address. (Dang.)

80% of marketing emails are never opened. (Double dang. Though as both a consumer and an email marketer, I believe it.)

"Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.” (Robert Rose)

Do you have any favorite marketing quotes, stats, or facts?

Friday Find: James Corden, again

Ever since I first saw the version with Adele in London, I've been hooked on Carpool Karaoke.

James Corden is such a delight. He seems to be genuinely enjoying himself, his work, and the people who pop in the car to sing with him. In short, he seems like such a normal guy! Who wouldn't be enjoying themselves in his shoes? There's something about the concept of these videos and his personality that make celebrities seem accessible and I suspect that's part of the appeal. Aside from the fact that they're just plain fun.

This latest one was particularly fun indeed. Enjoy!