This Burger King video came out last month in time to celebrate National ASL Day, and I'm giving it an A+. It hits all the sweet spots: on-brand, fun, meaningful, and emotion-inducing enough to have excellent viral/share potential. It also reflects positively on the brand in the community. (The store used for this is in DC, near Gallaudet University, which as you may or may not know is a private university for the deaf and hard of hearing.)
Bravo, Burger King.
Check it out:
Language rant alert!
Certain big words seem to get thrown around a lot these days, and in doing so their oomph gets watered down. For instance, I'm willing to bet your trip to Paris was amazing, but I doubt your chicken dinner eaten on a paper plate was. The birth of your child was probably incredible, but that mall Starbucks Frappuccino... Anyway. I actually don't believe in 100% prescriptive language, because language is a living, breathing thing that changes and evolves - as it should. But that's another topic for another day.
My point is: this is truly mesmerizing. It's pretty amazing. Technology is cool and seeing ideas from other people's fascinating brains come to life is not something I expect to tire of, and it often amazes me. My husband introduced me to this site, once again proving that he is cooler than I am.
In their own words: "Listen to the sound of Wikipedia's recent changes feed. Bells indicate additions and string plucks indicate subtractions. Pitch changes according to the size of the edit; the larger the edit, the deeper the note. Green circles show edits from unregistered contributors, and purple circles mark edits performed by automated bots. You may see announcements for new users as they join the site, punctuated by a string swell. You can welcome him or her by clicking the blue banner and adding a note on their talk page."
Give it a try. It's very soothing, and I sometimes keep the tab open in the background while I work. It makes me feel like I'm at a spa. Which I clearly need sometimes, when I get het up about language.
A sweet short indeed.