Marketing Monday: Edit Yourself

Writing has always come naturally to me. Editing myself hasn't.

Growing up, I used a lot of big words. And a lot of small words. I used all the words, all the time. I got good grades, but it wasn't until my senior year of High School that I started to learn how to write. How to really write: it was the first time I got papers back that were swimming in a sea of red ink. My AP English teacher, Ms. Webster, was kind of my hero, and she's the one who taught me the power of saying more with fewer words. The power of the red pen!

She taught me to cross out every single unnecessary word in a sentence. She gave me a pen and had my physically cross out words on my physically printed out paper. I was 17: I thought they were all necessary - until I started looking at them with a critical eye, red pen in hand, Ms. Webster's voice in my head. This is how I learned the power of words, the power of saying more with less. She's still the one I think of when I edit my own work. She's the one who taught me about word economy, even if I didn't then know that that's what it was called. She's also the one that first taught me to edit my work in a different medium than I wrote it in, in order to help see it differently.

Editing can be tough. I don't know that I've ever felt a piece of mine was complete. Whether it's a blog post, work email, or thank you note, I will almost always find something to change, cut, or better if I come across it again. Even if I felt in the moment that the piece was as good as it gets, something usually surfaces later that I wish I'd done differently. But you know, that's the nature of writing: it's a miniature time capsule of who you are in the moment. As we grow, age, and continue learning, so will our writing change.

All of which is to say that when I came across the Talking Shrimp's (Laura Belgray's) Guide to Non-Sucky Copy (it's free!), I thought of Ms. Webster over and over again. I've learned a lot from it, and I go back to it often to digest and absorb something new. Words are powerful, but their power diminishes as their number grows. Belgray's comments on the passive voice and her examples of how to use fewer words for maximum impact are powerful. I learn something every day in my line of work, but the work of learning to edit myself will never be done. I'm always grateful for another perspective, and if you are too don't hesitate to download this free guide.

Image from pedagoo.com.

Image from pedagoo.com.

(I'm a bit sick of these Keep Calm signs myself, but this one made me chuckle. What is it about editing that feels so threatening?! Friends! Do not fear the red pen!)

Friday Find: Rachel Ryle

I forget how I stumbled across Rachel Ryle's Instagram account, but I was immediately hooked. She is a gifted artist who posts gorgeous, fun, short animations that have me watching on repeat and scratching my head as I try to figure out how they're done. (Stop motion, that's how.)

Her most recent video:

One celebrating Instagram's new logo:

Have you seen it!? Instagram has a new logo!! As you can tell from this animation, I'm totally 'digging' it!! It's so fresh, vibrant & fun! True, the original logo will forever have a special place in my heart, but I am loving the new look!

Springtime in New York:

Springtime in Paris (my favorite city!):

I've never been to Paris in the springtime, but in my dreams this is what it's like! The cheerful color of cherry blossoms line the sidewalks. Birds are chirping to the soft accordion music that fills the air. Historic buildings & beautiful architecture are waiting around every corner.

Packing for Jamaica:

This one is for anyone else who is also dreaming of a beach vacation! If you've been following my adventures on Snapchat or Facebook (@rachelryle) then you know that I've been a busy bee! I finally have a break in my schedule so I've painted my toes & packed my bags to sneak away!!

Coffee:

My favorite drink has two names depending on the coffeeshop that you order it from. Whether you call it a Gibraltar or a Cortado, let's just drink & enjoy some coffee! Cheers coffee lovers, this one's for you! PS I have mad respect for you baristas out there.

Aren't they mesmerizing?!